•8 min read
AI Crawler Best Practices for 2025
Latest best practices for optimizing your website for AI crawlers. Includes tips for Perplexity, Google Extended, and emerging AI search engines.
The AI landscape is evolving rapidly. Stay ahead with these best practices for AI crawler optimization in 2025.
Major AI Crawlers in 2025:
• OpenAI GPTBot - Powers ChatGPT
• Anthropic Claude - Advanced reasoning AI
• Google Extended - Google's Gemini AI
• PerplexityBot - AI search engine
• YouBot - You.com AI search
• CCBot - Common Crawl
Best Practice #1: Implement Comprehensive llms.txt
Create a detailed llms.txt file that includes:
• Clear content policy
• Important page listings
• Contact information
• Update frequency
• Target audience description
Best Practice #2: Respect AI Training Preferences
Define how AI systems can use your content:
• summarization-only: Only for answers, not training
• train-and-summarize: Allow training and use
• no-train-allow-index: Index but don't train
Best Practice #3: Optimize Content Structure
AI systems understand structured content better:
• Use semantic HTML5 tags
• Include schema.org markup
• Write clear headings (H1, H2, H3)
• Provide concise meta descriptions
• Structure content logically
Best Practice #4: Balance Accessibility
Don't block AI crawlers unnecessarily:
• Allow access to public content
• Provide clear summaries
• Include relevant metadata
• Update regularly
Best Practice #5: Monitor AI Crawler Activity
Track how AI systems interact with your site:
• Check server logs for AI crawler visits
• Monitor referral traffic from AI systems
• Use our checker tool regularly
• Stay updated on new AI crawlers
Best Practice #6: Perplexity Optimization
Perplexity AI is becoming a major player:
• Ensure PerplexityBot can access your content
• Provide clear, factual information
• Include citations and sources
• Structure content for easy extraction
Best Practice #7: Google Extended Compliance
Google's Gemini uses Google-Extended crawler:
• Don't block if you want AI visibility
• Maintain consistent robots.txt and llms.txt
• Follow Google's AI content guidelines
• Optimize for featured snippets
Best Practice #8: Security Considerations
Protect sensitive areas:
• Disallow checkout pages
• Protect account sections
• Secure admin areas
• Use proper authentication
Implementation Checklist:
✓ Create comprehensive llms.txt file
✓ Update robots.txt for AI crawlers
✓ Add structured data markup
✓ Test with validation tools
✓ Monitor crawler activity
✓ Review and update quarterly
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